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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
- Sales Rank: #19341 in Books
- Brand: Rockport Publishers
- Published on: 2010-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x .75" w x 9.00" l, 2.05 pounds
- Binding: Paperback
- 272 pages
- Used Book in Good Condition
About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.
William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.Most helpful customer reviews
14 of 14 people found the following review helpful.
The book is fine, but the Kindle edition is pretty mediocre
By S. Mittal
The book is fine, but the Kindle edition is pretty mediocre. Stick to the version printed on finely sliced tree corpses.
28 of 29 people found the following review helpful.
A Must-Have for Any Designer
By J. Taylor
I'm a college student majoring in interactive media and I bought this book for independent study. My degree courses often deal with specific aspects or applications of design, but I wanted to gain a better understanding of general design principles. I am happy to report that this book is rich with design information that can be utilized by all species of designers!
Each topic is given two pages - one page is more text-heavy and the other has visuals that demonstrate or exemplify the design principle at hand. Despite the seemingly brief dedication to each principle, the book is dense, efficient, and favors minimalism so although you may be able to scan over a principle in seconds, you need to take the time and study the information being presented in order to soak all of it in. Lidwell does a fantastic job at providing a survey of some of the most pertinent design principles. I foresee referencing this book throughout the rest of university studies and beyond.
3 of 3 people found the following review helpful.
Sufficient Book On Design Principles
By benjamin bannister
This book was required for a college class. The best I can describe it is like it's a lean and thin slice of steak—no fat, and not that much steak.
You get a chapter by chapter checklist of design principles. Some you most likely already know, a lot you didn't. Each topic doesn't extend past a few pages. Within each chapter there are several real life examples of each design principle so you can understand what they are talking about.
All in all, I was craving more, but this book was more than a sufficient meal. The price is in line with the content you would receive so it does its job with nothing more and nothing less. Recommended.
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